De nacht heeft iets magisch. Dat vindt Sugar Factory ook. Dit is het enige echte nachttheater van Amsterdam. Het is eigenlijk een crossover van een club, expositieruimte, poppodium en theater en dat maakt deze accommodatie zo uniek. Amsterdamse creatievelingen zijn hier kind aan huis. Of ze nu muzikant, theatermaker of kunstenaar zijn, Sugar Factory biedt ze een podium. De club profileert zich met een cutting edge programmering en eigenzinnige dance evenementen. Verwacht geen hapklare house, maar de wat meer progressieve elektronica en verwante artiesten. Zo organiseert de Amsterdamse organisator Electronation hier regelmatig feestjes, net als Wicked Jazz Sounds.

The entrance is easy to find.

The venue is partly wheelchair accessible.

It’s easy to get there by bike and there’s plenty of parking space.

There are tram, bus or subway stops really close to the venue.

The public transport runs all night.

The venue is easy to reach by car, but you’ll have to pay for parking.

Op twee minuten lopen afstand is parkeergarage Q-park, waar voor €2,30 per uur kan parkeren.

Describes the location of the venue.

Maximum capacity 500 people

Seating capacity 50

There are not enough seats so it’s hard to find a place to sit down.

Total number of areas 1 area

Lounge areas 3 areas

Smoking areas 1 area

Regular bar areas 1 area

Regular bar 1 bar

Restrooms 1 restroom

Describes the capacity of the venue.

The venue is open a few days per week.

Wait time to get in (when the venue is full) 10 minutes

Time to walk from entrance to first dance floor (when the venue is full) 1 minute

You often have to wait a while to get into the venue, but not too long.

The hosts are very friendly.

The security personnel is very friendly.

Ticket counters 1 counter

Maximum ticket counter wait time 3 minutes

You often have to wait a while at the ticket counter, but not too long.

The cashiers at the ticket counter are very friendly.

They don’t use tokens so you pay for drinks and food with regular money.

The bartenders are very friendly.

The wardrobe staff is reasonably friendly.

The toilet staff is reasonably friendly.

The support staff is reasonably friendly.

The venue accepts feedback through a counseling hour, the internet, and by telephone

Describes the hospitality of the venue.

• Door fee: between €5 and €15

The door fee is reasonable for this kind of venue.

You can pay the door fee with cash, using a bank card, and online

There is an ATM present in the venue.

The prices for drinks are about average compared to other venues.

Describes the pricing of the venue.

The wardrobe can be found without any effort.

• Wardrobe fee: €1,–

You can pay for the wardrobe with cash

Wardrobe wait time (when venue is full) 8 minutes

There are hardly ever queues for the wardrobe so you almost never have to wait.

The wardrobe has enough room even when it’s busy.

The wardrobe is secure but not constantly watched.

The wardrobe procedures are clearly displayed.

The wardrobe token doesn't break or rip easily.

Describes the wardrobe of the venue.

The lighting is of professional quality.

Areas such as the bar, wardrobe, stairs, etc. are not too dark and not too bright.

The audio is of professional quality.

There are a few places where you can have a conversation.

The audio levels are high, it may hurt your ears and could cause temporary hearing loss.

The displays are of professional quality.

Licht LSC Maxim 8 x Martin Mac 250 2 x Movitec WL 250

Geluid 4 x D&B C7 Subs (Left and right) 2 x D&B C7 Tops (left and right) 2 x D&B C6 tops (centre cluster) 2 x D&B P1200 Amp’s 2 x 600w 1 x D&B P1200 Amp Soundcraft Sprit Folio M12 (12-4-2) Soundcraft Series 2 (32-8-2)

Monitors 4 x D&B Mini 12 2 x D&B Max 15 2 x Carver PM 1.5 2 x Audient asp 231 eq Audient ASP 231 (EQ) 2 x DBX 266 XL (Compressor) Yamaha SPX 990 Lexicon MPX 500 TC Electronics M-one

DJ Booth 2 x Technics 1210 MK2 turn tables. 2 x CDJ 1000. 1 x DJM 1000. 2 x Yamaha self powered monitors.

Video 1 x Panasonic MX50 Video Mixer 3 x Video Beamers; 2500 ANSI lumen.2 @ 1.5mt x 2.3mt Screens, 1@ 4mt x 3mt screen 2 x DVD player 1 x VHS Player 1 x Scan converter (low quality good for images only text should be done through a long VGA cable) Monitor 8 i/o Matrix switcher

This system is expandable and cameras, DVD players, VHS players etc can be added if required.

Describes the light, audio, and displays of the venue.

Average wait time (for a single order) 2 minutes

You hardly ever have to wait before you can place an order.

You can clearly see which drinks are available.

They have almost all drinks.

The drinks are fine, what you would expect.

They serve cocktails, but only a few.

The cocktails are fine, what you would expect.

You can pay at the bar with cash and using a credit card

They have vending machines for condoms and cigarettes

Describes the drinks and food available at the venue.

Non-alcoholic drinks

APPELSAP	€2,50
BITTER LEMON	€2,50
Cappuccino	€2,20
CASSIS	€2,50
Chaudfontaine sparkling	€2,50
Chaudfontaine still	€2,50
CHOCOMEL	€2,50
Coca Cola	€2,50
Coca Cola light	€2,50
Cranberry juice	€2,50
Dubbele espresso	€3,50
Espresso	€1,90
Fanta	€2,50
Ginger Ale	€2,50
Ice-tea	€2,50
Koffie	€2,–
Koffie verkeerd	€2,20
RED BULL	€4,–
Sinaasappelsap	€2,50
Soda water	€2,50
Sprite	€2,50
Thee	€2,–
Tomatensap	€2,50
TONIC	€2,50

Alcoholic drinks

AMARETTO DI SARONNO	€4,30
Apricot brandy	€3,60
Armagnac dom le basque ’85	€4,80
BACARDI CARTA BLANCA	€4,30
BACARDI LIMON	€4,30
BACARDI RAZZ	€4,30
Bacardi Reserva	€4,80
BAILEYS	€4,30
Becks	€3,50
Bessen Jenever	€3,–
Blue Curaçao	€3,60
Bombay saphire	€4,80
Cachaca	€4,30
Calvados querville vieux	€4,50
CAMPARI	€4,30
Captain morgan black label	€4,30
Captain morgan spiced gold	€4,30
Cherry brandy	€3,60
Cognac ch montifaud vsop	€4,80
COINTREAU	€4,30
Corona	€4,50
Creme de cacao	€3,60
Curacao triple sec 3	€3,60
Dimple	€5,–
Dommelsch fluitje	€2,20
Dommelsch pint	€5,–
Dommelsch vaasje	€2,50
Drambuie	€4,30
Duvel	€4,50
Flatliner - jose cuervo clásico, sambuca, tabasco	€4,50
Galliano	€4,30
Gordon’s dry gin	€4,30
Grand marnier rouge	€4,30
Hennesey vs	€4,80
Hoegaarden	€3,50
Huiswijn rood/wit 19,50	€3,30
Huiswijn rose 19,50	€3,30
J&B	€4,30
Jack Daniel’s	€4,80
JAGERMEISTER	€4,30
Jameson	€4,30
Johnnie Walker black label	€4,80
Johnnie Walker red label	€4,30
Jose cuervo blanco	€4,30
Jose cuervo especial	€4,80
Kahlua	€4,30
Ketel 1	€3,–
MALIBU	€4,30
MARTINI BIANCO	€3,–
Martini dry	€3,–
Martini rosso	€3,–
Panama - roullet cognac, Kahlua, baileys	€4,50
Peach	€3,60
Pernod	€4,50
PISANG AMBON	€3,60
Port ruby fonseca	€3,80
Prosecco: villa sandi 28,50	€5,–
Red Bull Jack Daniel’s 8,50	€8,50
Red Bull Jagermeister 8,00	€8,–
Red Bull Smirnoff black 8,00	€8,–
Remy Martin vs grandcru	€4,80
Roullet et fils cognac	€4,30
SAFARI	€3,60
Sambuca	€4,30
Slippery nipple - sambuca, baileys	€4,50
Smirnoff black label	€4,30
SOUTHERN COMFORT	€4,30
STOLICHNAYA	€4,30
Tanqueray gin	€4,80
TIA MARIA	€4,30
Vieux	€3,–

Cocktails

Caipirinha - cachaca, rose’s lime juice, limoen, rietsuiker	€7,50
Cosmopolitan - smirnoff black, triple sec, rose’s lime juice, cranberrysap	€7,50
Margarita - jose cuervo clásico, zout triple sec, citroensap, zout	€7,50
Mojito - Bacardi reserva, limoen, munt, mineraalwater	€7,50

The DJs or bands are nationally known.

Describes the music at the venue.

Everyone in the audience is nice, friendly, and out to party.

There are about as many men as woman.

The audience usually has a greater than average number of students, tourists, locals, and urban people

Describes the audience of the venue.

They have an emergency alarm.

They have enough emergency exits.

The emergency exits are clealy indicated with illuminated signs.

They have orientation lighting for all escape routes.

The escape routes have the required width and height.

They have an evacuation plan and there are drills at least once a year.

The empoyees have been instructed what to do in case of emergency.

They have fire extinguishers which are inspected yearly.

They have first aid in the venue.

Describes the safety of the venue.

They have enough security personnel, even when it’s busy.

The security personnel has uniforms, patrols the venue, and uses wireless communication

They search everyone sufficiently.

They search visitors for drugs.

If drugs is found, access to the venue is denied

Kleine hoeveelheden wiet en hash worden toegestaan, bij grotere hoeveelheden wordt het ingenomen. Bij het vinden van harddrugs wordt altijd de politie gebeld.

They have some security cameras.

Describes the security of the venue.

The entrance looks decent, but could be cleaner.

The floors, walls, mirrors, and furniture are clean.

The dance floors are reasonably clean, but could use some work.

The bars are clean.

The toilets are clean and smell nice.

You have to search for a waste basket so it can be hard to dispose of your waste.

Empty glasses are collected, but you may see some standing around when it’s busy.

The quality of the air inside the venue is pleasant.

The personnel doesn’t wear uniforms.

The bar personnel takes great care to pepare drinks in a hygienic way.

The toilets are easy to find.

There are enough people staffing the toilets.

Average wait time for the gentlemen’s toilets 1 minute

Average wait time for the ladies’ toilets 4 minutes

• Price per toilet visit: €0,50

After washing, you can dry your hands with paper towels and a blow dryer

In the toilets you’ll find hand soap and urinal dividers

They have a wheelchair accessible toilet.

Describes the hygiene of the venue.

Sugar Info Sugar Factory werd in maart 2005 opgericht. En heeft zich vanaf de eerste dag ingezet om de underground trend de crossover cultuur en kunst in de nacht op de kaart te zetten. Velen hebben het initiatief inmiddels gevolgd en de stad wordt steeds kleurrijker. Sugar Factory bewijst aan de hand van diverse awards, onderzoeken en een continuë stroom van bezoekers nog steeds vooruitstrevend te zijn.

Sugar Factory is hét nachttheater van Amsterdam van waaruit initiatieven plaatsvinden ten behoeve van de ontwikkeling en promotie van lokale en (inter)nationale theatermakers, muzikanten en kunstenaars in alle disiplines.

Sugar Factory programmeert vier dagen per week in de nacht. Naast de nachtprogrammering heeft Sugar Factory een avondprogrammering, zodat er een maximale relatie ontstaat tussen de specifieke, culturele programmering van de avonden met die van de nachten. Door middel van deze strategie wil Sugar Factory de bezoeker aanmoedigen om te zoeken naar een bredere culturele belevenis. De vooravonden zijn daarom invulbaar met eigentijdse producenten en talenten die Sugar Factory graag als laboratorium willen gebruiken.

Naast theater en poppodium staat Sugar Factory ook bekend als club, die programmeert met lef. Orgineel, kwalitatief en met een verrijkende artistieke visie. Maar bovenal een programmering die een gat vult in het reeds aanwezige culturele aanbod. In de nacht varieert de muziek van brass bands tot hip hop, van jazz meets dance (Wicked Jazz) tot techno.

“Sugar Factory is door TimeOut uitgeroepen tot beste house/techno club van Amsterdam”.